Affordable Online Marketing Degrees

ODU offers a highly affordable BS in business administration - marketing degree. Online out-of-state students pay only $30 more per credit hour than their Virginia resident counterparts, for a total cost of $355 per credit.

The university also has a generous transfer credit policy, requiring only 30 credits to be completed at ODU to earn the online marketing degree. Community college credit from a Virginia institution is highly transferable, however all transfer credits are assigned on a case-by-case basis under the supervision of an advisor. ODU’s entire marketing curriculum consists of 120 credits of liberal arts core, business administration, and marketing courses. Students are also required to take six electives, four related to marketing and two in any subject of their choosing. All course materials and lectures can be accessed entirely online, but classes meet “live” at regularly scheduled times.

The BS in marketing management from Salt Lake City’s Western Governors University is one of the most unique and affordable online marketing degree programs.

All classes are offered asynchronously and the program is designed for unparalleled flexibility. Unlike more traditional online marketing degree programs, this one has no set deadlines for progressing from one course to the next -- in other words, there are no semesters. Students can take as much time with each class as they need before taking a course assessment whose successful completion will unlock the next course. But while students will not be penalized for taking their time, the university recommends that they be able to dedicate between 15 and 20 hours per week to their studies to ensure that they can complete the 120 unit program in four to five years. To make completing the program less time consuming, the university also accepts transfer credits.

The BBA in marketing at University of Louisiana at Monroe consists of 120 credits that learners complete over four years. Although the curriculum’s core focus is on marketing, the related business administration and general core courses also ensure that students graduate ready to join the workforce in practically any industry. To help students balance their workload, the university delivers two to three classes in an eight-week block. There are two blocks per fall and spring semester. Summer options are also available.

The university welcomes adult and transfer students to apply to the program. Transfer credits will be awarded on an individual basis and may count toward the major. Students may also test out of certain courses by taking course-specific skill tests or completing the CLEP or DSST standardized examinations. In-state and out-of-state students pay the same tuition rate, and financial aid is available to online students who qualify.

UWS offers a highly unique marketing degree online. As indicated in its name, the BS in digital marketing technology focuses heavily on marketing through digital media, a rapidly growing area of the overall marketing profession. In addition to being immersed in traditional marketing theory, students complete a number of hands-on projects using digital tools. The program is multidisciplinary, drawing on material from such areas as business, computer science, and management. Through their work, students learn about web development, programming, analytics, animation, and multimedia.

The 120-credit program takes four years of full-time study to complete. A majority of the coursework, 80 credits, is directly related to the major. First-time freshmen and transfer students are welcome to apply. All applicants must submit ACT scores and transcripts demonstrating a 2.0 cumulative GPA. Tuition is the same affordable rate regardless of where the student resides.

UMass Amherst offers one of the most comprehensive online marketing degrees. The BBA in marketing is a 120-credit program that immerses students in 18 marketing and business courses that give them an undergraduate-level mastery of the subject matter. To round out and complete their education, students also take 12 general education courses and a number of non-business electives.

The program invites both American and international students to apply. Tuition rates are the same for all online students regardless of their residency and financial aid is available to those who timely fill out the FAFSA. Scholarships are also available to those students who apply for them, but they are usually awarded during students’ junior and senior years. To help support its online students, UMass Amherst has dedicated advisors, each with over a decade of experience, who are available to help answer questions and assist with progression through the program.

Students who wish to earn their marketing degree online can do so with NMSU’s two fully online business programs. The BBA in marketing is offered as an online degree completion program. Because it offers higher level courses that are to be completed during students’ junior and senior years, applicants should apply to the program only after they have completed the freshman and sophomore business core at a community or junior college. Students can complete this coursework entirely online through NMSU’s Pre-business Associate Degree program.

To earn their marketing bachelor’s degree online, students must complete a total of 128 credits. Tuition for the online associate and bachelor’s degrees varies based on residency. New Mexico residents pay the lowest rates and students who live within 135 miles of the Las Cruces campus get a discount. Western Undergraduate Exchange students receive a reduction as well, but all other out-of-state students pay out-of-state tuition.

University of Mary offers a fully online BA or BS in marketing. Designed for optimal flexibility, classes start every five weeks all year long so applicants need not wait until the start of the next semester in order to begin progressing toward their degree. Moreover, while the program can be completed without ever setting foot in a physical classroom, there are also options for a hybrid approach that includes live instruction on the university’s main campus in Bismarck, North Dakota or at its satellite campuses across the state and in Alexandria, Minnesota and Billings, Montana. Online tuition rates are the same for all students regardless of state residency.

In addition to providing students with a well-rounded education in the humanities, business, and marketing, the curriculum is also grounded in Benedictine Christian and Catholic principles. All courses are taught by professors with years of professional marketing experience.

The online marketing degree program at Bellevue University gives students a comprehensive education in marketing while allowing them plenty of room to pursue other interests. Major studies comprise 49 credits of the curriculum while electives make up another 40. The BS in marketing is also unique for requiring students to take three courses in Western/American studies, one on traditionalism, the next on how traditions change, and the last on the impact of modern economic systems. Known as the Kirkpatrick Signature Series, the university uses these courses to produce engaged, critically-thinking citizens.

The online marketing degree is designed for those distance learners who are already employed in a position in which marketing academic concepts can be applied. Before entering the major, students must complete 60 credits of general studies at Bellevue or elsewhere. All students pay the same tuition regardless of where they reside. Active military personnel receive a substantial discount.

From its home in Searcy, Arkansas, Harding University provides an online marketing degree that integrates liberal arts and business studies with Christian principles. Its BBA in marketing is a 128-credit program that consists of 53 credits of liberal arts courses and an immersive 65 credits of major-related material. Students are also required to take several marketing-related electives and complete one Christian business ethics class. The program’s goal is to produce successful business professionals who can also engage with service to their communities.

Harding welcomes high school graduates of any religious background to apply. Applicants who demonstrate a 3.0 GPA and a composite ACT score of 19 or SAT math and reading combined score of 900 are granted automatic admission. Those applicants who do not meet these standards are considered on a case-by-case basis. Transfer students with a GPA of 2.0 are also welcome to apply.

At just $382 per credit regardless of state residency, a rate that includes textbook rental from the university’s bookstore (which can be mailed to distance learners), the BBA in marketing at UWW is one of the best and cheapest marketing degrees online.

The program is comprised of 120 credits, at least 30 of which must be completed at UWW. To that effect, UWW honors transfer credits on a case-by-case basis. While students must take 48 credits of business core courses, the major itself is comprised of 24 credits, only six of which consist of required courses. Students are therefore able to choose 18 credits of courses that they find most relevant to their career goals. The program also allows for the choice of eight to 12 credits of electives. All lectures, assignments, and exams can be completed asynchronously for maximum flexibility.

Saint Leo University’s BA in business administration with a marketing specialization is unlike any other online marketing degrees. While students will find a traditional business core and marketing curriculum, the program’s use of courses in American history and politics, global studies, spirituality, and the fine arts to train industry leaders makes it highly distinctive. On the business end, students take 36 credits of foundational courses and 24 credits of marketing. To complete the 120-credit degree, students take 30 credits in the aforementioned categories, 12 in the general core, and 18 of non-business electives.

Online students are supported by designated advisors who are experts in marketing and understand the delicate work-life-study balance that can challenge many distance learners. The university also offers the same low tuition rate to all students, regardless of whether they are Florida residents. Active military personnel receive an additional tuition discount.

This Georgia-based university’s online marketing degree is designed to allow students the flexibility to choose from four areas of marketing -- channels, professional selling, digital/social media, and sports & hospitality -- in order to hone their skills in specific interest areas. However, these areas are suggestions only. The 123-credit curriculum of the BBA in marketing is designed with a number of required core courses and business electives that ensure that students receive a comprehensive business and marketing education.

Admission into the online marketing degree program is separate from admission to the university. Students must first complete their freshman and sophomore years with a 3.0 GPA, then seek admission to the Coles Undergraduate Professional Program once they’ve taken a required zero-credit course that helps them explore which business major is right for them. Prospective marketing majors should also complete prerequisites in math, accounting, economics, and business ethics prior to applying.

To earn the BS in marketing from Regis University, students must complete 128 credits of undergraduate study, which typically takes four years. Like the curricula of other marketing degrees online, this one includes general core, foundational business, and marketing major courses. However, a distinctive feature of this program is its generous allotment for non-business credits. Students may choose between taking a minor and an additional 13 elective credits, or not minor and take 25 elective credits. Another unique option is a combined BA/MA marketing program consisting of 152 credits for those students who wish to earn both degrees in five years.

Regis welcomes first-time freshman and transfer students to apply. Its transfer credit policy awards credits for prior college courses and professional experience in civilian or military positions. Although the physical campus is located in Denver, Colorado, all students pay the same tuition regardless of state residency.

Students who wish to earn their marketing degree online may choose from two excellent online marketing degree programs at Virginia’s Liberty University. Both are BS in business administration degrees, one in marketing: sales management and professional selling and the other in marketing analytics. The sales program teaches students effective methods of engaging customers with businesses while the analytics degree equips students with the tools they need to measure the effectiveness of marketing strategies and devise improvements where necessary. Both programs consist of 120 credits that are delivered entirely online.

The university awards transfer credit for past college and professional experience. Only 30 credits -- 27 of which must be in either one or the other marketing program -- need to be completed at Liberty in order to graduate with either degree. Tuition is also the same affordable fixed price for all students regardless of state residency.

Davenport University’s bachelor of business administration in marketing allows students to earn a marketing degree online with one of a number of career-enhancing specializations. Already known for offering specializations in advertising, business-to-business, and sport marketing, the university is set to give new specializations in digital marketing, marketing technology, and value-chain starting in the fall. Specializations are not required -- learners may choose to take electives instead -- but can serve as an effective tool to hone students’ skills toward desired professional areas. The entire degree program consists of 120 credits that can be completed in four years.

Although Davenport has 12 campuses across Michigan, its online programs help it serve an even wider community. The marketing program welcomes first-time freshman, transfer, and military students to apply. In addition to accepting prior college credit, the university will award transfer credit for professional training programs and military experience. Out-of-state students pay a different tuition rate.

FAU’s BBA in marketing program consists of 120 credits that students complete over four years. While the program is offered entirely online, admitted students will have to make an in-person advising appointment in Boca Raton in order to enroll in online courses. While the university accepts transfer students, those who need six or fewer courses in order to complete their degree are not eligible to be exclusively online students.

Students are also unable to declare the marketing major right away. Instead, they must either be admitted to FAU as freshman and complete 60 credits, which include the pre-business foundation and core courses, in their first two years, or apply to the marketing program as transfer students. To graduate with the marketing degree, students need to complete 51 upper-level courses. A specialization in advertising is available as part of the curriculum.

While this online marketing degree program is a strong choice for anyone interested in studying marketing in a flexible fashion, it is especially great for adult learners who have completed an associate degree or a pre-business curriculum at another institution. The BA in marketing at Concordia University in Saint Paul, Minnesota consists of just 40 credits which can be completed asynchronously in seven-week blocks. The program can be completed in 2.5 years. Students without any prior college credit may also pursue this program, but will have to complete general education requirements before taking any upper-level marketing courses. Credit for prerequisites and other transferred courses is given on a case-by-case basis.

Tuition is the same low rate for all students regardless of state residency, and military personnel enjoy an additional tuition discount. Financial aid is also available for online students who qualify based on the FAFSA.

The BS in marketing at Indiana Wesleyan University can be completed entirely online or in a hybrid format by taking some classes on campus in Marion, Indiana. In addition to giving students a comprehensive understanding of marketing as a whole, the program also allows for specialization in one of four areas: analytics, social media, digital branding for nonprofits, and advertising promotions. There are 36 credits of core marketing courses which can be completed in as little as one year, but students must also take 60 credits of required liberal arts courses -- including courses in Bible studies -- in order to graduate if they have not already done so at a regionally accredited community college. Tuition rates are the same regardless of state residency and whether students take classes online or on campus, so students who wish to pursue the hybrid option are especially free to do so.

A unique combination of business, liberal arts, and Christian faith make this bachelor of business studies in marketing a distinctive marketing degree online. Through the 120-credit marketing program, students explore a variety of disciplines from fine art to kinesiology and religion as they learn the business principles needed to succeed in their careers. With between 41 and 51 credits open for electives, there is also plenty of room for students to explore their own interests.

First-time freshman, transfer students, and veterans are welcome to apply. Transfer credit is evaluated on a case-by-case basis. Students who are not Texas residents pay the same tuition as their in-state counterparts. The university has two ways that students can qualify for financial aid. The first is by filling out the FAFSA and the second is by completing the Online Supplemental Application for additional assistance.