Affordable Online Internet Marketing Degrees

In light of the internet’s ability to reach millions of consumers, companies now increasingly depend on savvy online marketers to help them connect with customers. An internet marketing degree gives you the skills to help companies target their advertising effectively and gauge the success of promotion strategies. If you have a good eye for numbers and an interest in online culture, a digital marketing degree might be the right choice for you.

Studying online marketing, you’ll gain the skills necessary to execute digital advertising strategies effectively. These skills include web programming languages like XHTML and CSS, and online marketing methods such as email, page advertisements, search engine optimization, and social media. You’ll also gain expertise in marketing analysis, learning to incorporate advertising data into new company strategies.

Earning a bachelor’s degree, rather than an associate degree, can give you a more extensive skill set and lead to better job opportunities. Given the depth of the field and the ever-growing role of technology, your degree should yield strong employment opportunities. The Bureau of Labor Statistics reports that marketing employment positions are expected to grow 9% from 2014 to 2024, which is faster than most other fields. Marketing managers can expect to earn an annual salary of around $124,000.

An online marketing degree can be an excellent boost for your career, but it’s crucial to choose a first-rate program. The schools in this ranking are accredited, academically respected, and deliver a substantial return on investment, offering top earning potential in exchange for affordable tuition.

Most Affordable Online Internet Marketing Degrees
Rank School Score Toggle Content

Appalachian State University

Value Score 6.99
Average Tuition $3,961
Students Receiving Financial Aid 86%
Net Price $7,991
Graduation Rate 71%
Student to Faculty Ratio 16:1
Admissions Rate 66%
Enrollment Rate 35%
Retention Rate 35%
Percentage of Students in Online Programs 15
Number of Online Programs 7

Located in Boone, North Carolina, Appalachian delivers more than 150 undergraduate and graduate degrees and serves 18,000 students annually. The school's online bachelor of science in communication with a concentration in advertising directs distance learners to explore topics in sales management, international retail, media ethics, brand communications, and advertising copy and design. As they progress through the program, students prepare for a myriad of careers such as media buyer/planner, marketing research analyst, and corporate communications writer/editor. To graduate, students must complete 122 credits.

Admission to this affordable digital marketing degree program requires at least 50 transferable credits and a minimum 2.25 cumulative GPA in previous coursework. Once admitted, distance learners must enroll in a public speaking course and must also minor in either business or sociology. Appalachian offers this program only in the fall semester, with an application deadline of July 1.

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Pennsylvania State University-World Campus

Value Score 6.32
Average Tuition $13,012
Students Receiving Financial Aid 53%
Net Price $22,187
Graduation Rate 25%
Student to Faculty Ratio 12:1
Admissions Rate 61%
Enrollment Rate 51%
Retention Rate 51%
Percentage of Students in Online Programs 100
Number of Online Programs 25

Penn State World Campus allows students to pursue a bachelor of design in digital multimedia design in preparation for working in creative industries. Graduates go on to successful careers in product design, marketing, and technology within corporate, government, and nonprofit sectors. These are just a few of the options available to those who earn this highly regarded yet affordable online internet marketing degree.

The program blends courses in visual arts and design, information sciences and technology, and communications to create a well-rounded educational experience. Classes cover topics like computer graphics, photography for communications, media writing, 3-D design, and social media strategies. In addition, learners must earn credits in general education courses, studying social and behavioral sciences, humanities, and quantification. Distance learners must complete 120 credits to graduate. Applicants must have either graduated from high school or earned their GED.

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Southwestern Assemblies of God University

Value Score 5.92
Average Tuition $18,300
Students Receiving Financial Aid 74%
Net Price $22,216
Graduation Rate 44%
Student to Faculty Ratio 14:1
Admissions Rate 28%
Enrollment Rate 70%
Retention Rate 69%
Percentage of Students in Online Programs 59
Number of Online Programs 21

SAGU's online bachelor's in digital media arts prepares students for careers in film production as well as broadcast and media ministries at churches nationwide. Core courses in the program include scriptwriting for theatre and film, communication ethics, and the church and media. To graduate, students must also complete general education requirements in subjects like natural science, humanities, and Bible studies, in addition to professional development courses such as cinematic pre-production and digital editing. All full-time students must also include a Bible, theology, or religion class in their course schedule each semester until they satisfy all the requirements for this online internet marketing degree.

Requiring distance learners to complete 127 credits for this degree, SAGU awards up to 32 credits for experiential learning. The university also provides a variety of financial aid options, including grants and scholarships available to distance learners.

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Granite State College

Value Score 5.67
Average Tuition $7,032
Students Receiving Financial Aid 56%
Net Price $12,765
Graduation Rate 23%
Student to Faculty Ratio 12:1
Admissions Rate 100%
Enrollment Rate 42%
Retention Rate 41%
Percentage of Students in Online Programs 82
Number of Online Programs 32

GSC delivers an online bachelor's in marketing that builds students' technical abilities and instructs them on creative application of those abilities. As they progress through the curriculum, distance learners develop skills in messaging and information management, emerging environments, and vital technology. Graduates leave the program prepared to drive communications within public and private enterprises in roles that include social media analyst, digital media supervisor, and content manager.

Available fully online with select classes also available on campus, this digital marketing degree includes instruction on topics such as web development, design fundamentals, global marketing, and marketing research. To graduate, students must complete 120 credits with a GPA of 2.0 or higher. GSC allows distance learners to earn credit by demonstrating knowledge acquired through military, volunteer-based, and workplace training. The school accepts applications on a rolling basis.

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University of Maryland-University College

Value Score 5.51
Average Tuition $6,696
Students Receiving Financial Aid 38%
Net Price $12,299
Graduation Rate 8%
Student to Faculty Ratio 22:1
Admissions Rate 100%
Enrollment Rate 42%
Retention Rate 41%
Percentage of Students in Online Programs 97
Number of Online Programs 28

UMUC's bachelor's in digital media and web technology allows students to explore web technology, motion graphics, and digital design using the same software as industry professionals, ensuring a truly hands-on learning experience. Those who seek a cheap online internet marketing degree featuring quality instruction and academic rigor as a precursor to a career in electronic publishing, animation, web design, or graphic design will find UMUC's program an attractive option.

Through coursework, students learn how to design websites and web applications, use Adobe InDesign to create print, web, and mobile publications, and develop a business kit with logo and letterhead. Additionally, learners develop the skills they need to analyze and manage projects and resources by methodically applying business principles and technology. The program includes practical components, allowing students to develop products that demonstrate an understanding of subject matter content. Graduation requires 120 credits, and distance learners can earn their degree entirely online or through a hybrid format, taking select courses in person.

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National University

Value Score 5.23
Average Tuition $12,744
Students Receiving Financial Aid 64%
Net Price $23,483
Graduation Rate 30%
Student to Faculty Ratio 20:1
Admissions Rate 100%
Enrollment Rate 42%
Retention Rate 41%
Percentage of Students in Online Programs 69
Number of Online Programs 36

Founded in 1971, National delivers more than 70 degrees through distance learning programs. One such degree is a bachelor of arts in integrated marketing communications that combines advertising, sales promotion, public relations, and direct marketing in a curriculum featuring the most up-to-date, innovative communications technology. A cheap, high quality option for those who want to earn their digital marketing degree online, National's program helps students recognize the importance of communication in a global society and prepares them for careers in marketing, sales, public relations, fundraising, and advertising.

Students must complete 180 quarter units in subjects like marketing fundamentals, intercultural communication, communication technologies, and global marketing. National accepts applications on a rolling basis, and requires a high school diploma (or its equivalent) with a GPA of at least 2.0 for admission to this program. All distance learners at National pay the same tuition rates, regardless of their state of residence.

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Southern New Hampshire University

Value Score 5.02
Average Tuition $30,006
Students Receiving Financial Aid 61%
Net Price $37,709
Graduation Rate 59%
Student to Faculty Ratio 30:1
Admissions Rate 92%
Enrollment Rate 23%
Retention Rate 22%
Percentage of Students in Online Programs 92
Number of Online Programs 43

SNHU's online bachelor's in marketing with a concentration in social media teaches students to harness the power of social media to engage customers, build brand loyalty, and increase revenue through innovative marketing strategies. As they progress through the program, distance learners acquire the skills they need to target and engage online communities through strategic storytelling.

Affordable, convenient, and flexible, SNHU's online internet marketing degree offers expert instruction from faculty with real-world experience. Structured in six eight-week terms per year, courses include professional selling, consumer behavior, social media marketing campaigns, and a capstone strategic marketing planning class. Upon earning the required 120 credits, graduates can enter careers like social media marketing manager, blogger, and copywriter. SNHU is transfer-friendly, allowing students to transfer up to 90 credits toward their digital marketing degree online. Additionally, active-duty military and their spouses are eligible for discounted tuition.

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Savannah College of Art and Design

Value Score 4.95
Average Tuition $34,470
Students Receiving Financial Aid 85%
Net Price $33,723
Graduation Rate 67%
Student to Faculty Ratio 20:1
Admissions Rate 70%
Enrollment Rate 30%
Retention Rate 29%
Percentage of Students in Online Programs 18
Number of Online Programs 5

One of SCAD's award-winning distance learning programs, the school's bachelor's in digital media exposes students to top-of-the-line tools and resources, expert faculty, and rigorous curricula that prepare them for creative careers in fast-paced environments. In completing the required 180 credits, distance learners take courses on topics like form and space, composition and media, elements and organization, and color theory and application. Students can choose to concentrate in either game development or interactive design. The former track includes instruction in game art and design while the latter includes courses in information architecture and social media applications. For admission, SCAD requires a high school diploma or its equivalent. Additionally, applicants to this online internet marketing degree must submit transcripts. The school accepts applications on a rolling basis, and charges all distance learners the same tuition rates regardless of where they live.

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