Affordable Online Associate Degrees in Marketing

There has never been a better time to earn an online associate degree in marketing. Marketing research analysts and marketing specialists have some of the highest projected growth rates among all occupations; the BLS projects an 18% growth in these positions between 2014 and 2024.

This degree prepares students for entry-level positions in business and marketing and equip students with a variety of marketable skills, including practical knowledge in areas like advertising, sales promotion, and consumer behavior. An online marketing associate degree is an affordable alternative to a campus-based program that allows students to continue to work and complete courses on their own schedules. Students enjoy access to a number of online resources, ranging from online tutoring to library databases. An associate degree in marketing can easily transfer into a bachelor’s degree program at a four-year school, allowing students to save money by completing lower-level coursework at a cheaper tuition rate.

This ranking aims to help you find an affordable online associate degree in marketing. All programs are accredited, and the ranking methodology includes programs that offer the lowest tuition rates with the greatest return on investment in terms of educational value.


25 Affordable Online Associate in Marketing Degrees
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1

Albany Technical College

Value Score 7.27
Average Tuition $2,140
Net Price $738
Percentage of Students in Online Programs 58%
Number of Online Programs 9

Albany Technical College’s affordable online marketing associate degree prepares students for career advancement. The 62-credit program includes general education coursework in areas such as English and math, and students complete 10 occupational courses. Topics covered include financial accounting, principles of marketing, and business regulations. The marketing management program offers three specializations: marketing management, entrepreneurship, or retail management. Students earn their degree entirely online through Blackboard.

Applicants must have a high school diploma or GED. Admissions requirements include official transcripts, an online application, and college entrance exam scores. Transfer students must complete at least 25% of the program courses through ATC, and transfer credits must be earned from a regionally accredited college. In addition to federal aid and scholarships, ATC provides veterans with financial assistance, including active duty educational assistance and aid for dependants. Graduates receive a marketing management diploma. Financial aid is available for online students.


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2

Atlanta Technical College

Value Score 6.96
Average Tuition $2,136
Net Price $2,844
Percentage of Students in Online Programs 45%
Number of Online Programs 6

Atlanta Technical College's online marketing management associate degree prepares students for careers in advertising, marketing, sales, and small business management. The curriculum consists of 64-67 credits and can be completed in five semesters. Students have the opportunity to specialize in several areas, including entrepreneurship, e-Business, and social media marketing. Occupational courses familiarize students with marketing and management principles, marketing research, professional selling, and more. Students complete two to four elective credits in areas such as customer behavior and advertising.

To be eligible for this online associate degree in marketing, students must be at least 16 years old and have a high school diploma or GED. The college accepts ACT or SAT scores. Students who fail to meet admission requirements may qualify for provisional admission, which requires the completion of learning support classes.


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3

Northwest Mississippi Community College

Value Score 6.39
Average Tuition $2,550
Net Price $6,045
Percentage of Students in Online Programs 32%
Number of Online Programs 17

Northwest Mississippi Community College offers several online programs, including an online marketing associate degree. In addition to this program’s cheap tuition rates, students have access to financial assistance. This includes loans, scholarships, and county and state grants for Mississippi residents. NWCC offers an adult scholarship for in-state students who are 25 or older and a GED scholarship for students who earned a minimum GED score of 625.

The marketing communications/public relations management associate degree is ideal for students who wish to transfer to a four-year business or marketing program. The associate degree transfers to the University of Mississippi’s business administration program. The completely online curriculum consists of 62 credits and emphasizes skills in business communication and statistics. Students complete general education courses and major coursework, which include topics in accounting, economics, and the legal environment of business. Full-time students can earn their degree in four semesters.


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4

Kennebec Valley Community College

Value Score 6.27
Average Tuition $2,700
Net Price $7,810
Percentage of Students in Online Programs 38%
Number of Online Programs 4

Kennebec Valley Community College, located in Fairfield, Maine, offers a fully online AAS in business administration with a concentration in marketing/management. Full-time students can complete the 63-credit curriculum in four semesters. Learners take courses in marketing, accounting, and economics. The degree familiarizes students with federal taxation and investment planning, and students learn how to manage a small business. During the final semester, students complete a virtual office simulation/internship. The simulation has students work with peers from other concentrations to enhance their collaborative skills. Graduates are prepared for careers as administrative assistants, associate store managers, and retail marketing agents.

There are no on-campus requirements for online associate degree in marketing students. Courses are delivered through Blackboard. Applicants must submit an online application, high school transcripts or GED scores, and successfully complete the Accuplacer placement test.


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5

Ozarks Technical Community College

Value Score 6.11
Average Tuition $3,528
Net Price $6,515
Percentage of Students in Online Programs 35%
Number of Online Programs 13

Ozarks Technical Community College offers an affordable online associate degree in marketing that prepares students for entry-level positions in accounting, retailing, marketing, and management. The program is 61 credits and introduces students to business law, principles of marketing, and managerial accounting. Business strategy coursework emphasizes the use of market research data to assess business concepts, and students learn how to critically evaluate business models. Online courses are delivered through Canvas. Students must complete an internship, enabling them to gain work experience. The internship is completed near the end of the program, and students must have at least 30 credits before they can begin. Students develop individualized plans that clarify their field experience goals. The online business and marketing AAS degree is transfer-friendly, and transfer students may complete one semester of coursework prior to submitting official transcripts.


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6

Pitt Community College

Value Score 6.01
Average Tuition $2,213
Net Price $4,874
Percentage of Students in Online Programs 52%
Number of Online Programs 9

Pitt Community College is located in Winterville, North Carolina. The school's online marketing associate degree emphasizes entrepreneurship and fosters student creativity. The curriculum includes general education and degree-specific coursework that total 69 credits. Full-time students can earn their degree in two years. Major courses include retailing, visual merchandising, and social media marketing. Online coursework is delivered through Moodle, and students use myPittCC to access Moodle, email, and online resources. Applications are accepted until the start of classes. Before applying to the college, out-of-state students must check if they reside in an authorized state. Out-of-state tuition applies to residents outside of North Carolina. Active duty military personnel stationed in the state pay in-state tuition. Students interested in this marketing associate degree may receive general education credits by completing one of three advanced placement tests. The broad curriculum prepares graduates for many different careers.


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7

Fayetteville Technical Community College

Value Score 5.97
Average Tuition $2,304
Net Price $3,988
Percentage of Students in Online Programs 65%
Number of Online Programs 16

FTCC's marketing associate degree prepares students for entry-level marketing positions in manufacturing, retail, and service organizations. The marketing concentration, available completely online, is part of the college’s business administration program. Students gain skills in core business processes, such as accounting and economics, and learn about the fundamentals of selling and consumer behavior. Online coursework is delivered through Blackboard, and distance learners have access to online career coaching. Full-time students can complete their degree in five semesters, and a minimum of 66 credits is required to earn the degree. Students may complete work-based learning in place of a major elective. This learning opportunity allows students to gain practical experience and establish professional references. Grants and scholarships are available to online students. The college offers scholarships based on academic performance, chosen major, and financial need.


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8

Dakota College at Bottineau

Value Score 5.92
Average Tuition $3,384
Net Price $8,898
Percentage of Students in Online Programs 64%
Number of Online Programs 10

Dakota College at Bottineau offers more than 100 courses and 25 programs online. This marketing associate degree consists of 61 credits, and the curriculum prepares students for careers managing consumer development and moving goods from businesses to consumers. Career paths include customer research, media relations, and advertising. The online degree focuses on practical-skills training, and the number of general education courses required is less than most AA and AS degrees. Occupational coursework covers topics in advertising, business communication, entertainment marketing, and public relations.

This associate degree in marketing familiarizes students with the principles of management, the business legal environment, and retailing. The program promotes skills in public speaking and leadership through service. Degree requirements can be completed entirely online. Students must submit an online application, high school transcripts or GED scores, and ACT or SAT scores.


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9

Columbus State Community College

Value Score 5.87
Average Tuition $3,808
Net Price $5,191
Percentage of Students in Online Programs 46%
Number of Online Programs 16

Columbus State Community College's online marketing associate degree emphasizes technology’s role in business. Students gain knowledge of computer concepts, applications, and digital marketing. The program provides an introduction to social media. Technological electives include database fundamentals and global marketing. Full-time students can earn the degree in two years, and the 63-credit program consists of general, basic, and technical education courses. General education coursework covers a broad range of topics, including humanities and statistics. Basic education courses provide students with an overview of business knowledge in accounting and economics. Technical education coursework focuses on topics specific to marketing, and students acquire skills in customer service, branding, and advertising. During the final semester, students take a two-credit marketing practicum and seminar or a three-credit course that examines case studies in strategic management.


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10

Chattahoochee Technical College

Value Score 5.70
Average Tuition $2,136
Net Price $1,572
Percentage of Students in Online Programs 39%
Number of Online Programs 6

Chattahoochee Technical College, located in Marietta, Georgia, offers an online marketing associate degree that prepares students for careers in the fields of marketing and management. The 63-credit program offers concentrations in social media marketing, entrepreneurship, and marketing management. The social media emphasis familiarizes students with consumer behavior and analyzes social media’s role in business. Students complete one marketing elective in addition to concentration coursework. The entrepreneurship concentration prepares students for small business management and equips them with merchandising strategies, such as inventory control and pricing. The marketing management concentration is a continuation of the marketing management degree’s occupational coursework, and students gain advanced skills in the design and management of marketing channels. Graduates are professional sellers with knowledge of business regulations and global marketing. The admissions process varies depending on student type. First-time college students submit high school transcripts or GED scores and take the Accuplacer placement test.


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11

Lakeshore Technical College

Value Score 5.43
Average Tuition $3,852
Net Price $8,154
Percentage of Students in Online Programs 47%
Number of Online Programs 4

Lakeshore Technical College, located in Cleveland, Wisconsin, offers a fully online marketing associate degree that can be completed in four semesters. The program requires 60 credits and consists of general and technical studies. General coursework provides students with a liberal arts foundation in areas such as English and psychology. Technical studies prepare students for careers in marketing, and coursework emphasizes contemporary approaches to advertising and retailing promotion. Students take technology-focused classes, such as integrated web concepts and web analytics. Classes that cover business theories and practices include principles of marketing and management. The curriculum includes an internship and field study. The internship requires the completion of 72 hours in a business-service setting, and students create a portfolio that documents their knowledge and skills gained throughout the program. This affordable marketing associate degree allows students to apply prior learning credits, which reduces the overall cost of tuition.


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12

Mesa Community College

Value Score 5.33
Average Tuition $2,016
Net Price $7,095
Percentage of Students in Online Programs 30%
Number of Online Programs 8

Mesa Community College's AAS in business gives students the opportunity to gain a strong foundation in business theories and concepts while developing skills for careers in marketing. The online program consists of 67-72 credits, and the marketing concentration includes coursework in merchandising, marketing research, advertising principles, and more. Online courses are delivered through Canvas, and MCC provides a video training tutorial for new Canvas users. Full-time students can complete the degree in five semesters. Learners are admitted year round. MCC has an open admissions policy; anyone who is at least 18 years old and holds a high school diploma or GED may enroll.

This online associate degree in marketing allows distance learners to pursue their degree in a flexible manner. MCC students have access to online tutoring, library resources, online advising, and technology support.


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13

North Hennepin Community College

Value Score 5.21
Average Tuition $3,962
Net Price $9,229
Percentage of Students in Online Programs 40%
Number of Online Programs 9

North Hennepin Community College's online associate degree in marketing prepares students for careers in professional sales, marketing research, and more. The 60-credit curriculum includes general education, business foundation, and marketing speciality coursework. Students learn about factors that influence consumer behavior and purchasing decisions. They also gain knowledge of the legal and ethical aspects of business, including laws and regulations that impact employees and customers. Graduates possess integrative knowledge and skills in the areas of managerial strategic planning, comprehensive marketing planning, and sales planning. This program is ideal for current professionals who wish to boost their careers and students who plan to pursue advanced degrees. The program is accepted by several Minnesota universities. Online courses are delivered through the D2L Brightspace system. Prospective students have access to a course demo and an online learning readiness quiz.


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14

Coastal Pines Technical College

Value Score 5.20
Average Tuition $4,005
Net Price $9,749
Percentage of Students in Online Programs 26%
Number of Online Programs 5

CPTC, located in Waycross, Georgia, expands learning beyond the classroom and offers several fully-online associate degrees, including an AAS in marketing management. The 62-credit curriculum includes concentrations in marketing management, entrepreneurship, and retail management. Students complete a general education core, occupational courses, and specialization courses. Occupational courses provide students with foundational business knowledge in financial accounting, business regulations, and professional selling. Occupational electives familiarize students with the digital technologies in business, and students take courses in desktop or digital publishing and global marketing. Each specialization consists of 12 credits, and the marketing management concentration builds upon theories and concepts taught in the occupational courses. The entrepreneurship concentration focuses on small business management, and the retail management track offers coursework in visual merchandising and consumer behavior. This associate degree in marketing requires students to be at least 16 years old and to hold a high school diploma or GED.


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15

Southern New Hampshire University

Value Score 5.20
Average Tuition $30,006
Net Price $37,709
Percentage of Students in Online Programs 92%
Number of Online Programs 9

The online marketing associate degree offered by SNHU equips students with the skills needed for a variety of entry-level careers in the field. The 60-credit program includes coursework in accounting, economics, and consumer behavior. The program’s marketing course introduces students to the organizational processes of creating and selling quality products, with topics including marketing research, distribution, and pricing.

SNHU’s online associate in marketing provides students with numerous benefits, including flexible start dates, networking opportunities, and an easy transfer process. Students can begin courses throughout the year, and the university offers six eight-week terms. Up to 45 credits can be applied toward the degree, and online transfer students have access to courses that focus on online learning success strategies. Several online resources are available for distance learners, including an online writing center, virtual tutoring services, and SNHU’s online library and bookstore. The university hosts an online student union. This interactive space allows students to connect with peers and professors.


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16

Miami Dade College

Value Score 5.04
Average Tuition $1,983
Net Price $8,552
Percentage of Students in Online Programs 14%
Number of Online Programs 8

Miami Dade College’s associate degree in marketing can be completed entirely online. This flexible degree offers six concentrations in areas such as international business, non-profit management, and real estate marketing. Students can earn their degree in two years and are required to take at least 60 credits. General education requirements include courses in oral communication, social science, and mathematics. Major course requirements consist of 24 credits, and the curriculum familiarizes students with topics in accounting, business law, and business writing. Students gain skills in numerous areas that are key to marketing success, such as selling, retailing, and advertising.

This degree allows students to complete coursework at their convenience within specified timeframes. Students participate in their online environment by completing quizzes, submitting assignments, and engaging in discussion forums with classmates and their professors. MDC’s easy application process provides prospective students with a step-by-step guide to applying.


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17

Northcentral Technical College

Value Score 4.96
Average Tuition $3,852
Net Price $9,879
Percentage of Students in Online Programs 73%
Number of Online Programs 6

NTC, located in Wausau, Wisconsin, provides business-minded individuals the opportunity to achieve their professional goals by enrolling in the college’s associate degree in marketing. Graduates of this completely online program are prepared for careers as marketing assistants, retail managers, customer service representatives, and more. The flexible online format allows students to maintain work and family obligations while they earn their degree. Other benefits include affordability, transferability, and high employment rates. More than 90% of NTC graduates are employed within six months of graduation, and the associate degree easily transfers to more than 40 universities. Students gain skills that allow them to successfully operate their own small business or manage offices and businesses. The 69-credit degree emphasizes practical training, and students learn how to promote products and develop marketing strategies. Full-time students can earn the degree in four semesters, and the curriculum includes topics in retailing and merchandising principles, internet marketing strategies, and customer relationship management.


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18

Cuyahoga Community College District

Value Score 4.88
Average Tuition $3,953
Net Price $4,588
Percentage of Students in Online Programs 48%
Number of Online Programs 15

Cuyahoga Community College, also known as Tri-C, offers an online marketing associate degree that prepares students for successful careers in marketing and business. The program emphasizes communication skills, critical thinking, and ethics. Graduates possess foundational knowledge in business concepts and marketing strategies. The curriculum requires 67 credits and consists of general education and major coursework. Courses include principles of macroeconomics and college composition. The associate degree in marketing equips students with practical skills in advertising, organizational marketing, and public relations. Fundamental business topics include financial accounting and principles of management.

Prospective students submit an online application and take English and math placement tests. Tri-C recommends consulting with an academic advisor before beginning the online program, and new students attend an online orientation. Students should register for classes within three to five business days after applying to Tri-C.


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19

Macomb Community College

Value Score 4.65
Average Tuition $4,690
Net Price $6,993
Percentage of Students in Online Programs 26%
Number of Online Programs 18

Macomb Community College’s online associate degree in marketing explores marketplace dynamics through marketing analysis, research, and consumer relations. This program prepares graduates for a variety of careers in marketing research, sales management, product promotion, and more. Coursework covers topics in E-marketing and sales. The curriculum introduces students to principles of management and the dynamics of retailing. Courses are delivered through Canvas.

Students can apply throughout the year, and the college has four terms. Each term has specified dates for course registration, and early registration improves course availability. Each term’s coursework varies in length, ranging from four weeks to 16 weeks. Students should have a high school diploma or GED and be at least 18 years old. Prior to registration, students must take a placement test to determine which general education courses are best for them.


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20

Blue Ridge Community College

Value Score 4.65
Average Tuition $2,304
Net Price $7,836
Percentage of Students in Online Programs 45%
Number of Online Programs 4

Blue Ridge Community College’s online programs emphasize flexibility, cost, and growth. The college’s online marketing associate degree is taught asynchronously. The curriculum consists of 70-71 credits, and full-time students can complete the degree in two years. In addition to general education coursework, students gain skills in customer service, advertising and sales promotion, and social media marketing. Students access online courses through Moodle, the college’s learning management system. Courses include principles of macroeconomics, marketing research, and marketing applications. Graduates of the AAS in business administration/marketing and retailing pathway find employment in manufacturing, retailing, and service industries.

Admissions requirements include high school transcripts or a GED, college transcripts for transfer students, an online application, and pre-enrollment placement test scores. New students complete an online orientation and a Moodle orientation.


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21

James A Rhodes State College

Value Score 4.43
Average Tuition $4,045
Net Price $9,381
Percentage of Students in Online Programs 31%
Number of Online Programs 4

Rhodes State College, located in Lima, Ohio, offers an online associate degree in marketing for current business professionals and students interested in careers in business. The program prepares students for jobs in purchasing, sales, public relations, customer service, and more. The 60-credit curriculum emphasizes practical-skills training, and students engage in experiential learning through team building, leadership exercises, and a required practicum course. The marketing degree takes full-time students about two years to complete, and students acquire knowledge of contemporary business concepts and marketing strategies. The program familiarizes students with internet and social media marketing, and students learn the fundamentals of graphic design and layout.

Rhodes State College’s Center for Distance and Innovative Learning monitors online student attendance. The timely completion of assignments and required contact with professors ensures that online learners stay on-track.


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22

University of Northwestern Ohio

Value Score 3.98
Average Tuition $9,375
Net Price $15,150
Percentage of Students in Online Programs 13%
Number of Online Programs 13

The marketing associate degree from UNOH is 108 credits and can be completed in six semesters. The online program emphasizes contemporary marketing skills that employers desire, such as effective communication skills, leadership ability, and knowledge of social media and marketing research. Students gain a global perspective of business and develop strong decision-making skills that are guided by training in accounting, finance, and professional selling. The degree consists of general education, technical, and elective requirements. This program introduces students to principles of marketing and management. Graduates are familiar with contract laws and international business practices. Students complete two technical elective courses, with topics including customer service and digital media fundamentals. Graduates are prepared for careers in brand management, product marketing, sales management, and more. UNOH accepts applicants fully or conditionally. Conditional acceptance requires students to demonstrate improved achievement in underdeveloped areas.


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23

Dakota County Technical College

Value Score 3.90
Average Tuition $5,069
Net Price $10,332
Percentage of Students in Online Programs 35%
Number of Online Programs 4

Dakota County Technical College offers two associate degree marketing programs. The business marketing AS degree is appropriate for students who wish to transfer to a four-year program or pursue entry-level positions in business. The curriculum requires at least 60 credits, and online students begin the program in the fall, spring, or summer. Coursework prepares students for careers as brand managers, sales specialists, online marketing coordinators, and more. Students complete 30 general education credits and 30 core credits. Core courses cover the fundamentals of sales and marketing research, public relations, and business law.

The marketing design specialist AAS degree has a 60-credit curriculum that integrates general marketing skills with graphic design. Graduates are strategic planners that are familiar with consumer buying behaviors, and they possess the ability to design visual communication materials. Potential careers include marketing event specialist, commercial marketing specialist, and project manager.


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24

Milwaukee Area Technical College

Value Score 3.77
Average Tuition $3,852
Net Price $8,636
Percentage of Students in Online Programs 34%
Number of Online Programs 8

The online marketing associate degree from Milwaukee Area Technical College is available entirely online with an accelerated option that allows students to earn their degree in 16 months. The degree equips students with a variety of marketing skills in sales management, marketing research, social media marketing, and advertising. Online courses are delivered through Blackboard.

Students have the opportunity to earn a technical diploma in marketing management, marketing specialist, or sales specialist. These diplomas enhance the program by providing students with specialized training in areas such as trends in sales and the dynamics of commercial markets. Admissions requirements include the completion of a keyboarding course or proof of keyboarding proficiency. New online students must complete MATC’s online student readiness course. Students considering this online program can take the college’s self-awareness quiz to determine if online learning is a good fit for them.


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25

Marion Technical College

Value Score 3.75
Average Tuition $4,080
Net Price $7,334
Percentage of Students in Online Programs 30%
Number of Online Programs 2

Marion Technical College, located in Marion, Ohio, offers an online marketing associate degree that emphasizes training in information technology, math, and communication in addition to business and marketing coursework. The program requires at least 63 credits, and students can pursue their degree on a part-time or full-time basis. Full-time students can earn their degree in two years. The program familiarizes students with the legal environment of business, and students gain skills in public relations, advertising and promotion, and consumer behavior. Career opportunities include market research assistant, sales manager, and web designer. Admissions requirements include a high school diploma or GED, any college transcripts, and the completion of the placement assessment and technology skills test. Transfer students must complete at least 31 credits of the curriculum through MTC, including 12 credits in technical coursework. Students with prior marketing experience may earn credits through a credit-by-exam program.


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